Keyword Generation

  • Select Keywords
  • Analyze your Competition
  • Keyword Research

Creating Pages

  • Choose File Names
  • Optimize Title Tags
  • Optimize Meta Description Tags
  • Optimize Meta Keyword Tags
  • Create a Meta Robots Tag
  • Add emphasis with Header Tags
  • Use Text
  • Optimize Images
  • Create Links
  • Validate HTML

Basic Web Site Structure

  • Plan and Design a Web Site Structure
  • Link within Subject Matter Themes
  • Design a Sitemap
  • Create a Company Information Page
  • Create a Privacy Policy

Advanced Web Site Structuring

  • Create a Robots.txt File
  • Use the NoFollow Attribute
  • Structure URLs Correctly
  • Protect yourself with an .htaccess File
  • Use Mod_Rewrite to Rewrite URLs
  • Redirect Non-WWW Traffic to WWW
  • Redirect with 301 Redirects

Creating Content

  • Write for People, Not Search Engines
  • Avoid Duplicate Content
  • Use Proper Keyword Denisty
  • Use Latent Semantic Content
  • Keep Content Current
  • Optimize Non-HTML Documents
  • Create Communities
  • Create a Blog with WordPress
  • Write Search-Engine-Optimized Posts
  • Create a Forum
  • Add Reviews to Your Website

Building Links

  • Evaluate Competition
  • Evaluate Potential Linking Partners
  • Acquire Quality Links
  • Using Effective Anchor Text
  • Link Directory Submissions
  • Article Directory Submissions
  • Community Participation
  • Request One-Way Links
  • Buy Links

 

 

 

Social Media Optimization (SMO)

  • Network with Facebook
  • Maximize Exposure with StumbleUpon
  • Increase Traffic with MyBlogLog
  • Micro-Blog with Twitter
  • Connect with LinkedIn
  • Share Videos with YouTube
  • Take Advantage with Digg Traffic
  • Network with Sphinn

Search Engine Marketing (PPC)

  • Set up an AdWords Account
  • Create an AdWords Campaign
  • Target Your Campaign
  • Write Effective Ad Copy
  • Use Keyword Matching Options
  • Set Bidding Strategies
  • Run PPC Reports
  • Track Conversions
  • Use Google AdWords Editor
  • Optimize Your Account

Optimizing PPC Campaigns through Quality Score Optimization

  • Optimize Quality Score
  • Test Ad Copy
  • Test Keywords Based on Match Type
  • Test Ad Copy with Advanced Keyword Insertion
  • Use Content-Targeted Campaigns
  • Use Placement-Targeted Campaigns
  • Use Pay-per-Action Campaigns
  • Test Performance with Dayparting
  • Optimize your Landing Pages